Electric Fires

An ultra realistic flame effect fire, the LUX 75 can be fitted as a corner, front facing or panoramic appliance. Featuring our itronic flame effect technology and Premium Real Log fuel bed Along with a simple to use remote...

An ultra realistic flame effect fire, the LUX 200 can be fitted as a corner, front facing or panoramic appliance. Featuring our itronic flame effect technology and Premium Real Log fuel bed Along with a simple to use...

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An ultra realistic flame effect fire, the LUX100 can be fitted as a corner, front facing or panoramic appliance. Featuring our itronic flame effect technology and Premium Real Log fuel bed Along with a simple to use remote control there is...

Meet the E-VR Rochester, an electric stove built with strong steel and smart Electriflame VR technology. It looks like a classic log burner and brings lifelike flames to your room using Fire Projection Technology. The flames don’t just sit at the...

Meet the E-VR Luxima, an electric stove with the look and feel of a classic solid fuel heater. Its steel body is tough and reliable, while Electriflame VR technology creates a lifelike flame effect. The flames project through the logs from every angle,...

Introducing the Electriflame VR 1400, a grand 139.7 centimetre (55 inch) electric fire featuring a stunning 3-sided viewing experience and a sleek flush-to-wall design. This innovative fire boasts a patented design that significantly enhances the...

Introducing the Electriflame VR 750, a sophisticated 76.2 centimetre (30-inch) electric fire designed with a unique 3-sided viewing experience and a sleek flush-to-wall fitting. This innovative fire boasts a patented design that elevates the appearance...